Below is the element from where text will be taken. You have to apply an ID and best if you hide it with display: none and you can keep it anywhere but in the same page.
Welcome to the new breed of tech-oriented branding where radical ideas meet with human grounded design to accelerate...
This below is your animated block
Another thing you should notice is that, there is not text initially. So if you keep that same text that you want to animated into it will not work.